As we begin to emerge from this pandemic darkness that has engulfed and consumed so many people physically, mentally and financially, the future remains uncertain for Tahoe Weekly. Like many local businesses, we have struggled just to keep the lights on over the last year and even went to digital only for the winter to cut costs to try to hold onto the promise that Tahoe’s summer brings to so many.
We are hopeful for the future of our magazine as restrictions on businesses lessen and events and festivals start to return to our area. Your donations have helped us weather this madness, but what all local independent publications need is support from advertisers. We’ve had many continue to advertise with us through the pandemic and we are grateful for their support.
However, too many advertisers have been lured away from trusted, community-based, locally owned publications across the country by social media’s promise of easy, fast results that has robbed our society of its privacy and its trust with click bait, online tracking and targeted marketing. Our personal data has been sold to the highest bidder and spread across the dark web, while local small publishers like Tahoe Weekly suffer in the aftermath.
Not only do we produce one of the best publications in the region, but you know and trust us. You trust our advice on local trails, great beaches and amazing local music. You turn to us for generations to plan your summer vacations and lifelong adventures. So, while you’re out shopping and dining, consider mentioning to the owner of that business that you would appreciate them supporting Tahoe Weekly in turn.
Thank you for reading Tahoe Weekly. Donations may be made at paypal.me/tahoeguide.
In memory of Luke Allen
My heart is broken over the death of my beloved brother-in-law Luke Allen (featured on our cover) on May 6. Luke was a devoted father, husband, brother, son and friend. He was well known in the community for his adventurous spirit, his warm heart, his quick wit and his genius at fixing anything mechanical. Luke was the loving husband of our Family Editor Michelle Allen and an amazing father to Anikin. He was also the co-owner of A&M Marina in Tahoe City.
Words cannot express our sorrow and he will forever be missed. A GoFundMe for the family has been set up at gofund.me/2d47d72a. A memorial will be planned at a later date.
