Tahoe’s Original Visitor Guide since 1982
On Feb. 18, 1982, David Mogilefsky published the first edition of “North Tahoe Week” featuring a photograph by Vance Fox of a skier cliff jumping near the horse trails in Olympic Valley.
That first edition was 12 pages and was full of information about local resorts, babysitters, events and things to do in North Tahoe and Truckee area. Lift tickets were $20 at Palisades Tahoe, and advertisers included realtors, art galleries and restaurants. The cover featured a photograph inside a hand-drawn outline of Lake Tahoe, and the only editorial feature was the tongue-in-cheek Yesteryear column that featured fictional news from the past.
The slogan of the magazine was “Don’t Nobody Bring Me No Bad News.”
In 1997, the magazine was purchased by Dale and Shirley Good. The Good family operated Tahoe Guide for nearly 17 years, before longtime Editor & Associate Publisher Katherine E. Hill purchased the magazine in 2013.
Through the decades, Tahoe Guide has gone through many name changes, and is known for its iconic covers of breathtaking scenery and of locals enjoying the lifestyle that living in the Tahoe-Truckee region affords.
It has grown into a magazine that chronicles the remarkable people and places that define our community. Today, the magazine is filled with local voices from our columnists and staff, to the many freelance writers and photographers that are a part of each edition of Tahoe Guide.
Tahoe Guide at 41
Before I became its owner, I worked for three years as the magazine’s Editor and nearly 7 years as its Associate Publisher. All the while, I made changes to the magazine’s content gradually until I became the owner and was able to implement my own vision for Tahoe Guide.
First, it was important to me to stay true to David’s original vision covering events and entertainment, recreation and dining for our visitors and vacation homeowners. As the late Joy “Big Joy” Michel would say: “We cover the fun.”
But my vision was to cover a broader spectrum of the fun. What makes Tahoe such a special place to visit and live is not just the events, but the people, the sense of welcoming, the commitment to living life to its fullest, the family we make in Tahoe. It’s that connection that also draws our visitors to return again and again.
And, as the only publication specifically targeting our visitors and vacation homeowners for the last 40 years, it was important to me to use our platform to provide them with information that will help them feel like a part of the community while also helping to protect its fragile beauty.
That has included increased coverage on public-lands access, including back-country access, increased parking and transportation for trail users, changes to U.S. Forest Service rules on access and the impacts on winter and summer recreation on the environment.
I also increased our coverage on the local food scene by adding a feature in every edition on a variety of topics and added a profile in every edition on local artists, craftspeople and makers in our community.
As wildfires become more a threat to our communities, I’ve also added Wildfire Preparedness coverage to Tahoe Guide and will continue to do.
One thing that we’ve been asked for decades to provide is mail subscriptions of Tahoe Guide. It wasn’t feasible or cost effective to do so with our former schedule of 36 editions a year. But, with changing to publishing every two weeks and a shift to a new printer that can handle subscriptions, we will start offering subscriptions this summer.
We will need to gather enough subscribers first to qualify for the required postal permit to allow us to mail every edition to you. The level of interest we receive will determine the annual cost.
If you’re interested, email email@example.com and we’ll add you to our list and send you updates when we receive enough interest.
Thank you for reading Tahoe Guide.
Katherine E. Hill, Publisher
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