Six organizations are launching ambassador programs in locations around the region to address and reduce tourism-related environmental impacts the region regularly experiences. Every weekend throughout the summer, up to 50 ambassadors will be positioned at popular recreation sites to provide information to Tahoe Sierra area visitors about the importance of proper trash disposal, trail and wildlife etiquette, wildfire safety and other Leave No Trace principles. While each program is independently managed, ambassadors from each program will wear the same Take Care Tahoe branded uniform to demonstrate a united, consistent approach to the education effort.
The programs include: Taskforce Trailhead Program with the Tahoe Rim Trail Association to share essential outdoor ethics on the Tahoe Rim Trail; South Lake Tahoe Student Ambassador Program with the Sierra Nevada Alliance to promote environmental stewardship; Tahoe Bike Safety Ambassadors spearheaded by the Lake Tahoe Bicycle Coalition; Keep Truckee Green Ambassador Program through the Town of Truckee at hotspots including Donner Lake, downtown Truckee and the Legacy Trail; Sustainable Truckee Trail Host Ambassador Program at popular trailheads to educate and inform trail users about responsible recreation while also keeping an eye out for illegal campfires; and North Lake Tahoe Resort Association Program to help mobilize and recruit volunteers for region-wide clean-up days and visitor education. | tahoefund.org
