Fundraising for ski museum

Bill Briner

The SNOW (Sierra Nevada Olympic & Winter) Sports Museum has announced it will launch a capital campaign for a new museum in 2022 in Olympic Valley, according to the recently released 2021-22 Vision Report.

The nonprofit was formed in 2008 to create a museum honoring the unique history of winter sports in the Sierra Nevada and the Olympic Winter Games in 1960. In 2015, the foundation identified a preferred site in Squaw Valley Park. Placer County is now working with the foundation to complete the land entitlement and Environmental Impact Review.

The museum is envisioned to include a Winter Sports History Museum of the Sierra Nevada, exhibit collections that will be shared with Palisades Tahoe, Western SkiSport Museum and Gatekeeper’s Museum; an Olympic Museum to commemorate the winter games held in Olympic Valley and the West Shore in 1960; an education center; community event space; café and museum shop; and a visitor information center. | thesnowmuseum.org