Tahoe Weekly turns 40
Feb. 18 marked Tahoe Weekly’s 40th anniversary and I’m glad we’re able to celebrate this milestone. There were many, many times during the pandemic that I thought we wouldn’t survive the ups and downs of lockdowns, restrictions on our clients and distribution points, moving to remote working, and across-the-board cost increases on every aspect of our business including the recent 68 percent increase in our print costs.
But we made it and the future is looking bright.
We’re celebrating much differently that we did our 30th, which included an exhibit of our covers at North Tahoe Arts Center, a blowout party that packed Gar Woods and a mixer that filled the Tahoe City visitors’ center to capacity.
Instead, we’re featuring favorite covers through the years in each print edition in 2022, as well as @TheTahoeWeekly on Facebook and Instagram and in our monthly newsletter (there are different covers featured on each platform). And I’m holding off on any parties for now and looking to possibly doing an outdoor gathering later this year.
SnowFest turns 40
The year 1982 was marked by a number of milestones in our community that also included the first SnowFest. The festival was the vision of the late Bob Everson, a West Shore native and then marketing director at Alpine Meadows, to help attract visitors to the region after the President’s Day holiday. Back then, visitors seldom came after mid-February, marking an economy downturn that would last until July.
SnowFest is back this year with all its favorite events and I invite you to enjoy the celebrations alongside our locals; you won’t be disappointed.
Support search & rescue
Whether it’s blizzards, wildfires or dangerous terrain, the volunteers with Tahoe Nordic Search & Rescue are the ones who will go out in any condition to help the injured and lost. This brave band of locals has conducted hundreds of searches since 1976 and is bringing back its primary fundraiser – The Great Ski Race – this year. Read Priya Hutner’s story in this edition on the group, sign up for the Race, volunteer or make a donation to this life-saving group.
Save our Snow
Long at the forefront of protecting Tahoe’s environment, UC Davis Tahoe Environmental Research Center is launching its latest campaign – Save Our Snow – to educate the public about the negative effects of climate change on our snowpack. One only needs to recall the weather extremes we’ve experienced in Tahoe over the last several months to see these impacts at play. Please take the time to read the feature in this edition and join the campaign.
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Legendary Tahoe local and multi-discipline athlete Chuck Patterson sends a large cliff in the Tahoe back country. Our 40th anniversary cover is a nod to the first cover of “North Tahoe Week” that debuted Feb. 18, 1982. Read about our anniversary in this edition. | Matt Bansak, mattbansak.com, @matt.bansak.photography
