With new restrictions looming in the counties in the Tahoe Sierra, now is more important than ever to support locally owned, small businesses.
These businesses from ski rental shops to your favorite retail store, to toy shops, personal care services, gyms, restaurants and even this magazine are owned by local businesses – our neighbors and friends. The small business owners throughout our community rely on our visitors to sustain our businesses, to support our families, to employ local workers and they are the backbone of the Tahoe economy. Without them, our community would cease to exist.
By shopping at local businesses, you are ensuring the survival of our community. These local businesses also support our nonprofits, help to put on the events we all miss so dearly, volunteer at the local schools and food banks, lend a hand when someone is in need, and help you with your rentals, load you on the ski lift, and serve your meals during your visit to Tahoe.
I ask each of you to shop local if possible this season, to book your next facial or get your nails done at a local business, to buy your ski gear from a local outfitter, to order takeout from a local restaurant, to pick up your bread and coffee beans from local purveyors where it’s made in Tahoe, to shop local and to support our community.
During the pandemic, food insecurity is at an all-time high in our community. That means that a lot of people would go hungry without the support of several dedicated community groups that provide food services. Priya Hutner talked to many of these local groups, where demand is growing, and they need funds to continue their critical work. Please consider making a donation or volunteering with one of these organizations featured in our story “Tahoe’s food insecurity at all-time high.”
Local musicians are also struggling during this time, as most of their income comes from live entertainment, which ground to a halt during the pandemic. Many have taken this time to create new works and you can help support these locals by purchasing their music. Sean McAlindin profiles many of these artists in our feature “Share the Gift of Local Music.”
Priya has also taken over penning our featured recipe in each edition. She’ll be focusing on easy, affordable and comforting foods, that are also healthy and nutritious. For this edition, she shares her recipe for Beef Stew, an affordable one-pot meal that’s perfect for busy families.
We still need your help
I want to thank all of our supporters over the last few months for their donations and many heart-felt notes that have helped us continue to publish Tahoe Weekly during these challenging times. Our fight isn’t over as the challenges of keeping our small business afloat continues and we still need your help. You may donate at PayPal.me/TahoeWeekly or send checks to P.O. Box 154, Tahoe Vista, CA 96148.
