Truckee Flannel Company: Clothing with a purpose

Womens Quilted Lola in red, Courtesy Michelle Geer & Alex Bake

Wearing the perfect flannel is synonymous with outdoor living. That is just what Lisa and Brian Nigon had in mind when they created Truckee Flannel Company. The couple’s love of the outdoors inspires their designs.

I purchased a shirt at the Tahoe City Oktoberfest, where Truckee Flannel Co. had a booth. I wore it throughout my recent trip to Scotland. The royal-blue plaid flannel kept me warm while I was traipsing around Fort William, the wettest place in Scotland. The shirt is soft and cozy, too.

“We came up with the idea several years ago. We really wanted to connect people to the outdoors and thought Truckee Flannel was a way to do that. It is really important to us because we’re so involved in the outdoors,” says Lisa.

“Each shirt is made from 37 percent recycled plastic, has an SPF 50 moisture wicking and four-way stretch. It even has a sunglass cleaner on it.”     –Brian Nigon

The company’s slogan is: Creating a connection to the outdoors one flannel at a time.

The Nigon’s started their business in May 2021 and debuted at Truckee Thursdays. The company boasts four types of flannels. The casual wear flannel is a traditional cotton flannel, which Brian coined: Truckee formal.

“You can go out and play in it and then go right to your business meeting afterward,” says Brian. In addition, the brand offers quilted flannel jackets and flannel hats. The item the couple is also excited about is their active wear. It’s a printed pattern flannel. They custom design the pattern and print the shirts with recycled material.

“Each shirt is made from 37 percent recycled plastic, has SPF 50 moisture wicking and four-way stretch. It even has a sunglass cleaner on it,” says Brian.

Lisa found that most shirts didn’t fit the way she wanted them to, especially when she was biking or paddling. Most clothing is too constricting for outdoor activities.

“We custom design the hem and the fit. Each shirt is made with movement in mind for both the men’s and women’s line,” Brian says.

They design the clothes with longer arms and a longer body length.

“Whether riding a bike, paddling or doing whatever activity you choose, the arms don’t ride up, the shoulders are a bit roomier to allow for extra movement in the shoulders and the shirt doesn’t bind up in the back when bending over,” says Lisa.

Truckee Flannel Company is committed to giving back. It’s a company with a purpose and partners with 1% For the Planet, a nonprofit philanthropic organization that supports environmental causes to protect the environment. One percent of the revenue is donated to support the environment. In addition, a different nonprofit organization will be supported each year through the Round Up for the Outside program. Their customers can round up the cost of their purchases when buying online and the funds raised will be used to support a nonprofit that supports the outdoors.

“This year, we are supporting Big City Mountaineers, a nonprofit that provides experiences through nature that strengthen life skills for youth and disinvested communities,” says Lisa.

Order may be made online or purchased at Trunk Show in Tahoe City.

I love my flannel. | truckeeflannelcompany.com